Alright ladies, when lining your waterline you want to find a liner that goes on smoothly right? One that is not going to rip up the sensitive skin or make your eyes water the second you start to apply the color.
I am a budget finder and live for scouting out deals. Mainly because I don't see the point of cashing out $60 for a YSL eyeliner or mascara. No thank you(even if the mascara does smell delicious and like roses!). So when I was rummaging through Target I stumbled across Jemma Kidd's I-conic Eye.
Incredible and a definite beauty find. The pencil is comprable to MAC or even Stila's soft kohl liners and sells for an easy $14. I love how stores like Target or convenience shops are beginning to sell better quality makeup lines. Don't get me wrong, Covergirl and Revlon make fabulous finds but for this particular product Jemma's got them beat!
The products are sold not only at Target, but through the JK website as well as Amazon.com.